Post by sakibkhan50 on Feb 27, 2024 3:41:31 GMT
Buses batting their eyelashes, bags whizzing through the streets and now even a huge condom being unrolled on the Buenos Aires obelisk. No, the project managers of these iconic companies have not gone crazy, they are exploiting a very powerful technology, born from the advent of artificial intelligence : CGI . Could we, always looking for new frontiers of communication, not analyze this astonishing phenomenon to say the least ? In this article we will explain in detail what CGI is and how it can be exploited, also analyzing the creative process that involved the most iconic campaigns of the last period. CGI means… The acronym for CGI stands for Computer Generated Imagery and is a term that is becoming increasingly widespread not only in the field of 3D graphics, but, more generally, also in marketing.
The power of generative AI , as we have seen by intelligently using tools like Chat GPT, is truly immense. It still has limits, it's true, but we believe it is truly constantly growing , who knows where it might take us in a year or two. It's Ecuador Mobile Number List no coincidence that big brands like Jacquemus, Maybelline and Netflix have used it to make their products and services even more memorable. And who can forget buses with eyelashes? Why does CGI work? Have you ever heard that our brain has a hard time distinguishing what it vividly imagines from what is real? Here, CGI exploits this peculiarity to the maximum, inserting into a familiar environment , such as the streets of London full of buses or the Obelisk of Buenos Aires, elements that are not actually there.
In this way we are all pushed to believe in this "reality", imprinting the image clearly in our minds . Another factor that is widely exploited by CGI campaigns is sensationalistic memorization . Okay, if you look for it with this name on the internet you won't find anything, but it's a way that I (I, Sofia) found to best explain this concept right from the name. It is based on creating images that touch multiple senses and are far from reality. These impress the mind to such an extent that they make the campaign itself memorable for a long time. PAV: a very powerful memorization technique
The power of generative AI , as we have seen by intelligently using tools like Chat GPT, is truly immense. It still has limits, it's true, but we believe it is truly constantly growing , who knows where it might take us in a year or two. It's Ecuador Mobile Number List no coincidence that big brands like Jacquemus, Maybelline and Netflix have used it to make their products and services even more memorable. And who can forget buses with eyelashes? Why does CGI work? Have you ever heard that our brain has a hard time distinguishing what it vividly imagines from what is real? Here, CGI exploits this peculiarity to the maximum, inserting into a familiar environment , such as the streets of London full of buses or the Obelisk of Buenos Aires, elements that are not actually there.
In this way we are all pushed to believe in this "reality", imprinting the image clearly in our minds . Another factor that is widely exploited by CGI campaigns is sensationalistic memorization . Okay, if you look for it with this name on the internet you won't find anything, but it's a way that I (I, Sofia) found to best explain this concept right from the name. It is based on creating images that touch multiple senses and are far from reality. These impress the mind to such an extent that they make the campaign itself memorable for a long time. PAV: a very powerful memorization technique