Post by account_disabled on Mar 5, 2024 6:08:08 GMT
OFG Advertising guides: let's try to understand what SEO is and what the ranking factors are. As already addressed several times in this blog, Search Engine Optimization must play a key role today in the marketing strategy of a company that sells online or only through a sales network, that offers services or products, that operates in a B2B market or B2C. Building a marketing plan is in all respects a complex activity. Download the free marketing plan template. The site in itself is already the first business card of a company and, in addition to having to express professionalism and innovation, it is the first point of contact with customers or potential customers: considering that from the first to the second page of Google there is a loss of 95% of visits , we understand how positioning on the first page is necessary to guarantee high traffic to your site.
Of course you can always do Adwords, but organic Hong Kong Telegram Number Data results are a more long-term strategy. Ranking factors Google - and other search engines - has developed a very, very complex algorithm that analyzes sites, blogs, articles, texts, keywords, reading intentions, search intentions and context through a semantic analysis of every sentence it finds and reads . This algorithm is constantly evolving and changesfrom week to week and obviously, being a software, it is made up of rules that give priority to the reading of some factors over others. These factors are indicators used to give more or less importance to the site page and contribute to determining its positioning in the SERP. These are the ranking factors and are divided into at least 2 types: on page, off page (leaving aside the factors relating to the domain) which we will outline throughout this article and its in-depth analysis.
The ranking factors, as mentioned, contribute to the positioning on the page of each search engine and therefore they are not to be underestimated and fall into the "technical SEO" category , that is, that part of Search Engine Optimization managed by technicians, professionals who struggle every day with the algorithm updates. Within certain levels, technical SEO can be managed independently, but it is strongly recommended to entrust it to someone expert who knows what he is doing, especially in cases of complex e-commerce sites or border-line situations such as penalizations, migrations, merging of different domains and so on. Why this continuous evolution? As mentioned, the algorithm changes very often and Google's goal is simple: to give the best possible experience to its users .
Of course you can always do Adwords, but organic Hong Kong Telegram Number Data results are a more long-term strategy. Ranking factors Google - and other search engines - has developed a very, very complex algorithm that analyzes sites, blogs, articles, texts, keywords, reading intentions, search intentions and context through a semantic analysis of every sentence it finds and reads . This algorithm is constantly evolving and changesfrom week to week and obviously, being a software, it is made up of rules that give priority to the reading of some factors over others. These factors are indicators used to give more or less importance to the site page and contribute to determining its positioning in the SERP. These are the ranking factors and are divided into at least 2 types: on page, off page (leaving aside the factors relating to the domain) which we will outline throughout this article and its in-depth analysis.
The ranking factors, as mentioned, contribute to the positioning on the page of each search engine and therefore they are not to be underestimated and fall into the "technical SEO" category , that is, that part of Search Engine Optimization managed by technicians, professionals who struggle every day with the algorithm updates. Within certain levels, technical SEO can be managed independently, but it is strongly recommended to entrust it to someone expert who knows what he is doing, especially in cases of complex e-commerce sites or border-line situations such as penalizations, migrations, merging of different domains and so on. Why this continuous evolution? As mentioned, the algorithm changes very often and Google's goal is simple: to give the best possible experience to its users .