Post by sakibkhan49 on Feb 25, 2024 3:41:48 GMT
The advent of the Internet has upset all the plans of companies mainly focused on the sale of retail products in physical stores. With the enormous success of Amazon, as already described in the review of this book , all shop owners have had to review their marketing strategies by also introducing an online section for purchases. This topic has created controversy in the past, many are of the opinion that in the future products will be marketed only on online platforms and small shops will slowly disappear . Kotler does not fully agree with this vision, indeed in the book he shows himself in favor of interaction between multiple channels both online and offline.
Omnichannel Marketing is , according to Kotler, the future of all companies: The practice Chinese UK Phone Number List of integrating multiple channels to create a fluid and coherent customer experience requires companies to break down barriers between channels and unify objectives and strategies. Only in this way can a concentrated effort be ensured across the various online and offline channels to induce customers to commit to purchasing . Philip Kotler The customer who, attracted by a product, goes to search for information, communicates with the company, visits its website and finally makes the purchase is the point on which Brands must work. The main element is to develop a series of touch points between the company and the hypothetical customer to improve both the positive vision of the Brand and the reliability of the service. Do we recommend this book? Marketing 4.0 by Philip Kotler is an example of how even technicalities can be told in a clear and simple way, transmitting valuable messages.
However, a necessary premise must be made: the book was published in 2016, so to date we have already listened to and metabolised many of the thoughts expressed. The way Kotler talks about the various Funnels and explains his “Papillon” model alone is worth the price of the book. The topics covered, five years later, are still completely contemporary and offer us a broader vision of the evolution that the world of Marketing is experiencing. I recommend the book to those who love this world , as a way to disconnect from everyday life and become a bit of a student and a bit of a dreamer. Finally, I believe that professionals, students or simply Marketing enthusiasts should read all the books written by the Father of Marketing because there is always something to learn from his ideas.
Omnichannel Marketing is , according to Kotler, the future of all companies: The practice Chinese UK Phone Number List of integrating multiple channels to create a fluid and coherent customer experience requires companies to break down barriers between channels and unify objectives and strategies. Only in this way can a concentrated effort be ensured across the various online and offline channels to induce customers to commit to purchasing . Philip Kotler The customer who, attracted by a product, goes to search for information, communicates with the company, visits its website and finally makes the purchase is the point on which Brands must work. The main element is to develop a series of touch points between the company and the hypothetical customer to improve both the positive vision of the Brand and the reliability of the service. Do we recommend this book? Marketing 4.0 by Philip Kotler is an example of how even technicalities can be told in a clear and simple way, transmitting valuable messages.
However, a necessary premise must be made: the book was published in 2016, so to date we have already listened to and metabolised many of the thoughts expressed. The way Kotler talks about the various Funnels and explains his “Papillon” model alone is worth the price of the book. The topics covered, five years later, are still completely contemporary and offer us a broader vision of the evolution that the world of Marketing is experiencing. I recommend the book to those who love this world , as a way to disconnect from everyday life and become a bit of a student and a bit of a dreamer. Finally, I believe that professionals, students or simply Marketing enthusiasts should read all the books written by the Father of Marketing because there is always something to learn from his ideas.